ARTURO SALAS GÜELL

Professional business administrator, artistic promoter, and Costa Rican musician with more than 15 years of experience in the music industry, specializing in advertising and interactive media. He is dedicated to developing business skills for creative ventures, business strategy, and strategic planning. Arturo is an international workshop facilitator and speaker with experience delivering training programs throughout Central America and Colombia. He has led initiatives such as Primavera EDUCA, the "The Independent Artist's Roadmap" Bootcamp, and the LATMUS Gathering. He currently serves as CEO of Viva Primavera Costa Rica, Administrative Director of Centroamérica Mercado Musical (CAMM), co-producer of Mixtape Sessions for TDmás and TDmax alongside RaddHaus, and as a representative of Central American artists. Arturo is committed to strengthening and internationalizing the Central American music industry.